Elephant began as the Yokneam Forum of Technical Writers (פי"ל)  to help experienced tech writers find jobs and clients during the hi-tech downturn of 2003. Over the past ten+ years, the Forum has been a completely voluntary effort with top notch speakers volunteering their time, hi-tech companies and the city of Yokneam providing facilities.

Companies throughout Israel turn to "the Elephant" to find the technical writers that best meet their needs. Behind the scenes and between meetings, members stay in contact with job offers and leads, joint projects, and professional assistance.

Elephant meetings and workshops are free, but often space is limited to those who don't register in advance. Meetings always begin with a short round of AA style introductions and announcements to facilitate networking. Workshops are at a high level and those presenting are often challenged by experienced members of the audience.

The annual family picnics provide an opportunity for creating the type of positive professional relationships among competitors that is needed when competing against larger organizations.