- A potential customer's first encounter with your product may be on the web.
- Copy written for the web can be longer than copy written for print. But it must keep the reader engaged and convince the reader to contact your company or to make a purchase.
- When writing copy for the web you must know who the target audience is. You can clarify that through a simple exercise; write a letter to your best customer.
To fast forward to the interview with Relly go to 19:00.