Israel's organization of technical/marcom writers and copy editors
A khavaya is an experience, so khavayati translates logically to “experiential” — an uncomfortable construction, certainly too unattractive for use in advertising. It wears its suffix like a borrowed pair of shoes.
Read MoreSite for Israel's professional tech writing and marcom community. Originally based in what has become Israel's 2nd largest R&D center (Yokneam), Elephant brings together technical and marcom writers from all over Israel. Behind the scenes and between meetings, members stay in contact with job offers and leads, joint projects, and professional assistance.
Using the wrong technical writer is like using a wrench to open a door, it works, but a door knob is better and cheaper. Elephant was started to help match writers and copy editors with companies where their skills match company needs.
