Marketing Complex Innovation - Summary

On December 4th Stephen Schuster, the CEO of Rainier Communications ( spoke about "Marketing Complex Innovation" at City Hall in Yokneam.

Mr. Schuster gave a comprehensive talk which covered the history of PR, how to develop a marketing statement which not only satisfies the technical people but also can be understood by the potential customers. He gave specific examples of cases where products which seemed difficult to market because of their complexity or because they just weren't very different from the competition's product were successfully marketed.

Discussion continued among the participants during the breaks as people with different experience, such as marcom specialists and Marketing VPs, shared their experiences.

I want to thank Tzvi for organizing another great event.

Do All Marketing Writers Lie?

This provocative title indeed generated a lively discussion at the last meeting of the Yokneam Forum of Technical Writers.  The meeting, held on November 14th, hosted Udi Efrat, the Corporate Marketing and Marcom manager at Camtek Ltd.  Although the majority of participants were technical writers, the marcom writers certainly made their presence felt and everyone contributed to an enjoyable and worthwhile evening.

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