Interview with Copywriter Relly Annett-Baker

Boagworld Web Design Advice has a Podcast interview with copywriter Relly Annett-Baker of PoppyCopy. Some points she made:

  • A potential customer's first encounter with your product may be on the web.
  • Copy written for the web can be longer than copy written for print. But it must keep the reader engaged and convince the reader to contact your company or to make a purchase.
  • When writing copy for the web you must know who the target audience is. You can clarify that through a simple exercise; write a letter to your best customer.

To fast forward to the interview with Relly go to 19:00.


Job Fair In Haifa February 26

Anat Sachartov of the Employment Center for Olim in Haifa has announced that there will be a job fair in Haifa this Thursday, February *26*, 2009 from 14:00-20:00. Twenty companies (including HOT, Bezeq, and Netvision) will participate in the job fair at CineMall (Kanyon LevHaMifratz) , which is located on the Haifa-Acco road. It will be held on Thursday, February *26*, 2009 from 14:00-20:00.

For Details contact Anat Sachartov Employment Center for Olim 04-872-3805


Free tool-independant Authoring webinar January 15th 7pm IST

You still have time to sign up for today's tool-independent webinar which MadCapSoftware is hosting at 7pm Israel time.

Topic-based Authoring: Doing more with less

Jan 15 2009 9am (Pacific time)

Regardless of the tool you use to develop content, this webinar introduces you to topic-based content development, shows you how to plan, and explains how to leverage the content you develop. You'll leave this event with vocabulary, planning ideas, and knowledge to help you move to the next level.

This is a *very* popular webinar topic - when we did it with STC, 250 people signed up in less than 2 hours.

Go to to sign up and see more information about the webinars we're doing over the next few months.

They will offer several more webinars in the March to June time frame,

so it's worth checking the website often.


Sharon Burton

Product Manager

MadCap Software

Voice: 858-320-0387 x 222

Cell: 951-202-0813

Home office: 951-369-8590


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Creative Parenting Workshop

Carolyn Tal, who writes our Coaching column here on Elephant is offering a unique course on parenting in December. What kind of parent are you? What kind of parent would you like to be?

Parenting is one of the most significant and longest roles in our lives.

Our parenting can be a source of great pride.

It can also be one of the strongest flashpoints within couples.

And yet, how much time do we take to think about this role proactively?

How much of this role is planned, and how much is done through "crisis management"?

How can we develop our parenting?

How can we give new or additional meaning to our parenting?

Carolyn Tal, PhD and Eran Hadomi, MSW offer introductory workshops in "Creative Parenting", intentionally creating the parenting role you would like for yourself, with your partner.

Both partners must participate.

Couples who complete the introductory workshop may register for the Creative Parenting course.

Our next workshop will be Friday morning, December 5, 2008 from 9-12.

Location: Mercaz Pnima, 18 Hillel Street, Haifa.

Cost: 450 NIS per couple, including Ma'am. Light refreshments will be served.

Background of facilitators:

Carolyn Tal, PhD brings over 20 years experience as clinical psychologist, mediator, organizational consultant, and professional coach. Carolyn consults, coaches, and leads workshops in maximizing adult development.

Eran Hadomi, MSW clinical social worker, mental health officer in military reserves, drama and theatre therapist, group facilitator and lecturer. Eran specializes in children and adolescents, and has over 10 years experience in the profession.

For further information and registration, please contact:

Carolyn Tal 052-825-8585

Eran Hadomi 054-779-1086


STC Israel Chapter's 2008-09 Technical Communications Competitions

The STC Israel Chapter's annual Competitions is getting underway! This is a chance to attain peer recognition for your high-quality work, and receive useful suggestions for you to apply to future efforts. The Competitions help establish professional standards for our work, and provide visibility for technical communicators among their companies and clients.

Read More