- A potential customer's first encounter with your product may be on the web.
- Copy written for the web can be longer than copy written for print. But it must keep the reader engaged and convince the reader to contact your company or to make a purchase.
- When writing copy for the web you must know who the target audience is. You can clarify that through a simple exercise; write a letter to your best customer.
To fast forward to the interview with Relly go to 19:00.
English Speakers of Northern Israel http://esni.bestenglish123.com is now online. This website aims to help English speaking Olim to build professional and social connections with each other, and to inform them about the many events and government programs which can assist them.Read More
Anat Sachartov of the Employment Center for Olim in Haifa has announced that there will be a job fair in Haifa this Thursday, February *26*, 2009 from 14:00-20:00. Twenty companies (including HOT, Bezeq, and Netvision) will participate in the job fair at CineMall (Kanyon LevHaMifratz) , which is located on the Haifa-Acco road. It will be held on Thursday, February *26*, 2009 from 14:00-20:00.
For Details contact Anat Sachartov Employment Center for Olim 04-872-3805 firstname.lastname@example.org
You still have time to sign up for today's tool-independent webinar which MadCapSoftware is hosting at 7pm Israel time.
Topic-based Authoring: Doing more with less
Jan 15 2009 9am (Pacific time)
Regardless of the tool you use to develop content, this webinar introduces you to topic-based content development, shows you how to plan, and explains how to leverage the content you develop. You'll leave this event with vocabulary, planning ideas, and knowledge to help you move to the next level.
This is a *very* popular webinar topic - when we did it with STC, 250 people signed up in less than 2 hours.
Go to http://www.madcapsoftware.com/demos/webinars.aspx to sign up and see more information about the webinars we're doing over the next few months.
They will offer several more webinars in the March to June time frame,
so it's worth checking the website often.
Voice: 858-320-0387 x 222
Home office: 951-369-8590
Membership always runs until the end of the calendar year. Now that we are entering a recession your membership in elephant is more important than ever. Keeping up on salaries and freelance rates, sharing contacts and job leads, letting potential employers know you are available and how to find you are at the heart of Elephant. For details go to the Read More
The 7 page report of freelance rates for Copy Editors in Israel contains a number of useful breakdowns. Access is limited to the following groups when logged in:
- Participants in the survey
- Members of elephant who participated in one of the other surveys (details at Read More
Carolyn Tal, who writes our Coaching column here on Elephant is offering a unique course on parenting in December. What kind of parent are you? What kind of parent would you like to be?
Parenting is one of the most significant and longest roles in our lives.
Our parenting can be a source of great pride.
It can also be one of the strongest flashpoints within couples.
And yet, how much time do we take to think about this role proactively?
How much of this role is planned, and how much is done through "crisis management"?
How can we develop our parenting?
How can we give new or additional meaning to our parenting?
Carolyn Tal, PhD and Eran Hadomi, MSW offer introductory workshops in "Creative Parenting", intentionally creating the parenting role you would like for yourself, with your partner.
Both partners must participate.
Couples who complete the introductory workshop may register for the Creative Parenting course.
Our next workshop will be Friday morning, December 5, 2008 from 9-12.
Location: Mercaz Pnima, 18 Hillel Street, Haifa.
Cost: 450 NIS per couple, including Ma'am. Light refreshments will be served.
Background of facilitators:
Carolyn Tal, PhD brings over 20 years experience as clinical psychologist, mediator, organizational consultant, and professional coach. Carolyn consults, coaches, and leads workshops in maximizing adult development.
Eran Hadomi, MSW clinical social worker, mental health officer in military reserves, drama and theatre therapist, group facilitator and lecturer. Eran specializes in children and adolescents, and has over 10 years experience in the profession.
For further information and registration, please contact:
Carolyn Tal 052-825-8585
Eran Hadomi 054-779-1086
The STC Israel Chapter's annual Competitions is getting underway! This is a chance to attain peer recognition for your high-quality work, and receive useful suggestions for you to apply to future efforts. The Competitions help establish professional standards for our work, and provide visibility for technical communicators among their companies and clients.Read More